IL NUOVO BRAND MANUAL DISARONNO
La ricetta di un’identità inconfondibile
THE NEW DISARONNO BRAND MANUAL
Recipe for a distinctive identity

The visual identity of an international brand like Disaronno derives from a combination of meticulously chosen elements. The trick is to get the perfect balance in putting them together according to a precise recipe, which is found in the brand manual. In the same way that it’s the individual ingredients that make a great cocktail unique, the specific new elements comprising Disaronno’s brand identity work together beautifully to attain excellence. All in a fresh, contemporary restyling that further heightens the brand’s iconic status.

The visual identity of an international brand like Disaronno derives from a combination of meticulously chosen elements. The trick is to get the perfect balance in putting them together according to a precise recipe, which is found in the brand manual.In the same way that it’s the individual ingredients that make a great cocktail unique, the specific new elements comprising Disaronno’s brand identity work together beautifully to attain excellence. All in a fresh, contemporary restyling that further heightens the brand’s iconic status.

IL SAPORE ORIGINALE DEL LOGO
L’ingrediente di base, da utilizzare con cura
LOGO WITH AN ORIGINAL FLAVOR
It’s the basic ingredient, to use with care


PIÙ CARATTERE CON IL “CARATTERE”
Aggiungere il gusto del nuovo font
FONT STRONG ON STYLE
Add a tasteful new typeface
RINFRESCARE CON I PATTERN
Mantenere consistenza in nuove forme
PATTERNS FOR EXTRA IMPACT
Maintain consistency, yet in fine new forms


DECORARE CON PAYOFF
Il tocco finale, nelle giuste proporzioni
PAYOFF IN THE ROLE OF GARNISH
This is the finishing touch, always in proper proportions
SERVIRE NEI NUOVI MATERIALI
Strumenti funzionali e di design, per esaltare un’identità speciale
NEW MATERIALS ALL ABOUT SERVICE
Tools at once functional and stylish help exalt a special identity

IL SAPORE ORIGINALE DEL LOGO
L’ingrediente di base, da utilizzare con cura
LOGO WITH AN ORIGINAL FLAVOR
It’s the basic ingredient, to use with care

PIÙ CARATTERE CON IL “CARATTERE”
Aggiungere il gusto del nuovo font
FONT STRONG ON STYLE
Add a tasteful new typeface

RINFRESCARE CON I PATTERN
Mantenere consistenza in nuove forme
PATTERNS FOR EXTRA IMPACT
Maintain consistency, yet in fine new forms

DECORARE CON PAYOFF
Il tocco finale, nelle giuste proporzioni
PAYOFF IN THE ROLE OF GARNISH
This is the finishing touch, always in proper proportions

SERVIRE NEI NUOVI MATERIALI
Strumenti funzionali e di design, per esaltare un’identità speciale
NEW MATERIALS ALL ABOUT SERVICE
Tools at once functional and stylish help exalt a special identity


SCARICA QUI LA VERSIONE CARTACEA DELL’ARTICOLO
DOWNLOAD HERE THE ARTICLE TO PRINT OUT
BEVI RESPONSABILMENTE / DRINK RESPONSIBLY